ABOUT US

Passion for Beauty

VISION

Be one of a leading beauty company in Indonesia

MISSION

We are dedicated to present the quality and valuable products to our customers by continuously improving and innovating our products according to market trend. With our brands, we will help people feel good, meaningful and attractive.

Values

PT Cakra Daya Makmur has corporate values such as Integrity, Excellence, Speed, Innovation and Continuous Improvement . This philosophy is applied to every employee to accomplish the company’s vision and mission.

INTEGRITY

We embrace that integrity is vital to build and maintain trust and good relationships.

EXCELLENCE

We are passionate about beauty and committed to excellence to provide the best performance for our consumers.

SPEED

We act quickly and decisively to get things done while maintaining the highest standards.

INNOVATION

Innovation is essential because beauty is an endless quest that constantly requires a higher level of performance. Innovation is a must to always stay one step ahead.

CONTINUOUS IMPROVEMENT

We encourage continuous improvement at all levels to fortify our ability to create trends, anticipate changes and swiftly adapt to the shifting needs and demands of our business.

2007


Mrs Livienne Russellia, the founder, commenced her business in home industry with the first brand VIENNA with its first product is body scrub.

We are the first cosmetic manufacturer that produced the goat’s milk beauty product in Indonesia.

2010


Our first factory in Tangerang, Banten, Indonesia started 8th May 2010.

 

2013


PT Cakra Daya Makmur received CPKB (GMP) Certification from BPOM.

PT Cakra Daya Makmur received ISO 227166:2007 Certification.

We are the second cosmetic manufacturer in Indonesia that received the ISO 22716:2007 Certification.

2014


PT Cakra Daya Makmur received Halal Certification from LP POM MUI.

We expanded the distribution by opening new branches under PT. Cakra Daya Unggul with our first branch was located in Semarang. Followed with Bandung branch.

2017


PT Cakra Daya Makmur had the new extention plant, still in Tangerang, Banten, Indonesia.

Established more new branches for distribution under PT Cakra Daya Unggul that was established to support PT Cakra Daya Makmur in distributing Cosmetic, Skin Care, Hair Care, Bath & Body Care Products.

We launched a new cosmetic brand MARTINEZ PROFESSIONNEL for different market segment.

2019


PT Cakra Daya Unggul developed 20 distribution points in distributing 4 brands such as VIENNA, MARTINEZ, XL PROFESSIONNEL and FELINZ

2020


PT Cakra Daya Makmur launched new brand MEDPRO for hygiene and disinfectant products.

We Care About Quality

We are dedicated to present the high quality and valuable products to our customer. Through extensive research and product evaluation, we are pleased to bring you Cosmetic, Skin Care, Hair Care, Bath & Body Care Products of high standard.

ACHIEVEMENT AND CERTIFICATION

We are committed to guarantee our quality

ISO 22716 : 2007 Guidelines on Good Manufacturing Practices (GMP) from SGS, France

Good Manufacturing Practices (GMP) for Cosmetic from the National Agency for Drug and Food Control

HALAL Certificate from the Indonesian Council of Ulama